In search of a direct and immersive way to engage BBQ lovers, KC Masterpiece and GPJ came up with a cool new concept with help from our partner G7 Entertainment: a mobile tour featuring KC Masterpiece BBQ’s iconic Food Truck. The Food Truck enabled the brand to get face to face with its target audience and to share the love of food, friends, family and fun.
Armed with amazing KC Masterpiece BBQ recipes, the KC Masterpiece BBQ Food grilled its way across the country, serving up delicious food at fairs, festivals and KC Masterpiece retailers. In its four years on the road, the KCM Food Truck and its trained BBQ team has made over 650+ stops, bringing real food to people at hometown events and festivals, handing out coupons and fresh ideas for cooking with KC Masterpiece products at home. The KC Masterpiece BBQ Food Truck has also made special stops at military bases and aided in disaster relief efforts in Joplin, New Jersey and Oklahoma.
The KC Masterpiece BBQ Food Truck was an innovative way for KC Masterpiece to reach its target audience by using an immersive, authentic brand experience and executing it cost effectively. Thoroughly exceeding expectations with millions of impressions, the Food Truck has expanded its fleet and distributed roughly 235,000 samples to date, delivering instant win opportunities and authentic BBQ experiences throughout the country.