Oral-B dove headfirst into the toothpaste market with a pan-European campaign in the B2B trade show environment. They tasked GPJ to create an interactive and immersive experience in 25 cities that would transform key opinion leaders in the dental professional community into brand ambassadors and advocates.
To create consistent brand identity and product messaging throughout the region, GPJ proposed a new toolkit that brought to life new designs and aided in revolutionizing the events program, increasing awareness and engagement with the audience.
Our approach outlined Oral-B brand strategy and how to best use experiential to deliver to the targeted audience. Sections included how to select and participate in the best events, how to define and design the experience, and most importantly, how to measure the results.
New stand architecture designed by GPJ was not only a visually stunning experience that embodied the brand DNA, but a very clever structure that seamlessly enabled the collaboration and interaction between Oral-B subject matter experts and exhibit visitors.