Cisco Live is the premier network technology brand’s primary customer education and loyalty event. Every year, some 20,000 Cisco enthusiasts gather to get the latest and Cisco’s strategic direction from senior executives, and to dig deeply into Cisco technology at some of the over 700 technical education sessions offered during an action-packed week.
The challenge at Cisco Live: to engage and educate Cisco customers – transforming them into a community of brand evangelists. GPJ has been a strategic partner with the Cisco Live team – helping continually redefine this conference experience – for more than ten years. We help Cisco with execution both in the United States and Europe, and are now building momentum for the 25th anniversary of Cisco Live, right in San Francisco, Cisco Systems’ own backyard.
To make the most of these worldwide activations, our strategy and planning team put their heads together with Cisco to refine program goals as Cisco launched a major global marketing initiative driven by the “Internet of Everything” opportunity. The results? Record-breaking attendee registration, product familiarity, brand preference, and satisfaction with the Cisco Live experience.
Dubbed by attendees as “space camp for adults..” and the “best education possible for the cost,” our strategic vision behind Cisco Live brought Cisco’s latest products through five days of training, demonstrations, keynotes, 40,000 cups of coffee, and an awesome Customer Appreciation Event on the final night of the event.
GPJ’s end-to-end services in creative, technology consultation and support, and event services guaranteed another successful event with more people, stronger business impact and higher satisfaction – demonstrating Cisco’s leadership in the field of IT technology and generation 235,000 visits to Cisco Live 365.